About CleaningMetrics
CleaningMetrics is the operating system I wished existed when I was running my own cleaning business on a stack of five tools that never agreed on the numbers. So I built it. And the cleaning company owners in my mastermind helped shape every part of it.
I run a cleaning company. Recurring residential. Same kind of business as most of the people I talk to in my weekly mastermind. And like every other owner in that group, I was running my whole operation across five different tools that did not talk to each other.
ConvertLabs handled my bookings. Stripe handled the payments. A spreadsheet tracked which cleaner did which job. Another spreadsheet (one I trusted slightly less every week) tracked how much I was paying them. QuickBooks held the parts of the financial picture that the spreadsheets did not. And my CRM held the client notes that the scheduler never knew about.
None of them agreed on the numbers. Every Friday night I would sit down with a coffee and try to reconcile a week of bookings, payouts, and Stripe fees so I could pay my cleaners and figure out what I actually kept. It would take hours. And the answer was never the answer I wanted.
The thing that bothered me most was not the manual work. It was the gap between what I thought I was making and what I had actually kept. Revenue was easy. Real profit was a guess. Churn was completely invisible until a client had been gone for six weeks. I would discover I had lost a recurring biweekly client the same month I added a new one and assume I had broken even. I had not. I had lost a quarter of a year of recurring revenue and replaced it with a single new client who might churn out in three months.
I started asking the other owners in my mastermind what they were using. Same five tools, in some combination. Same Friday nights. Same gap between revenue and what they actually kept. Same blindness to churn.
I asked the scheduling software I was paying for to build the things I needed. They said soon. A year later, soon had not arrived.
So I built it. Not as a side project. As the platform I wanted to use to run my own business. Booking, scheduling, instant cleaner payouts through Stripe Connect, true profit calculated automatically, a churn dashboard that flags at-risk clients before they cancel, a hiring pipeline that lives in one place instead of seven, and a built-in AI analyst that answers the questions I used to spend Friday nights trying to answer with spreadsheets.
Every cleaning company owner in my mastermind has a feature in the platform that came from a conversation in that group. CleaningMetrics is the platform a cleaning company owner would build for himself. Because that is exactly what it is.
Ash, Founder
CleaningMetrics is the complete operating system for recurring residential cleaning businesses. Owners book clients, schedule cleaners, accept payments through Stripe, pay 1099 cleaners after every job, and watch true profit, retention, and run rate update in real time. One platform. One source of truth. Zero spreadsheets. Built for cleaning businesses from day one, by a cleaning company owner who lives the same problems his customers do.
Ash built the platform. All three partners co-own two cleaning companies together, Cincy Maid and Wexford Cleaning, which means every strategy decision in CleaningMetrics comes from cleaning company owners running the same kind of business the platform serves. The team knows the buyer because the team is the buyer.
Founder, Platform
Cleaning company owner. Built CleaningMetrics for himself first and his peers second. Co-owns Cincy Maid and Wexford Cleaning. Lives the same Friday-night reconciliation pain his customers do, and the platform is his answer to it.
Partner, Sales Strategy
Partner in Cincy Maid and Wexford Cleaning, and a cleaning company owner himself. Shapes how CleaningMetrics reaches recurring cleaning business owners. Knows the buyer because he is the buyer, with deep experience scaling cleaning business sales pipelines.
Partner, Hiring & Onboarding
Partner in Cincy Maid and Wexford Cleaning, and a cleaning company owner herself. Lives the hiring problem firsthand running cleaner teams across two recurring residential cleaning businesses. Shapes hiring and onboarding strategy for the CleaningMetrics platform.
Every feature we ship has to make a real cleaning company owner's life easier. If it does not, it does not ship. The mastermind of cleaning company owners we work with is part of the design process, not the marketing afterthought.
Most cleaning business software shows owners revenue. We show owners what they actually kept. The honest number after labor, Stripe fees, and overhead. Even when the honest number is smaller than the owner hoped for.
Feature requests do not sit in a backlog for two years. If multiple owners in the mastermind ask for the same thing, we build it. The platform evolves with the people who use it every day.
CleaningMetrics is currently pre-launch. Founding member spots are open through the waitlist, with early-access pricing, white-glove migration from your current tool, and direct input on what we build next.
Founding members get locked early-access pricing and direct say in the feature roadmap.